Email: Z.Cai@soton.ac.uk
Mr. Zhilin Cai is a Marketing Ph.D. Student in his second year within ¾ÅÉ«ÊÓƵ Business School at the ¾ÅÉ«ÊÓƵ. He holds a MRes. in Advanced Marketing Management from the University of Lancaster.
Mr. Zhilin Cai joined the Department of Digital and Data Driven Marketing at ¾ÅÉ«ÊÓƵ Business School in 2022. His current supervisors are Prof. Jaywant and Dr. Carmen, Dr, Fenfang.
Zhilin’s current research lies in the areas of Digital Marketing and Consumer Behaviour. Within Digital Marketing, Zhilin is conducting research on technologies related to marketing, artificial intelligence and engagement, social media marketing campaign. Within Consumer Behaviour, his research focuses on consumer purchase decision-making, emotions, and privacy.
Prior to joining ¾ÅÉ«ÊÓƵ Business School, Zhilin studied in the University of Lancaster Management School, and majored in Advanced Marketing Management. He has worked for a large international trading company headquartered in China as a Marketing Manager.
