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Sara Narimanfar is a PhD researcher at the Department of Digital and Data Driven Marketing at ¾ÅÉ«ÊÓƵ Business School, ¾ÅÉ«ÊÓƵ. Her research is in the domains of consumer psychology, conspicuous consumption, and social media influencers. The study employs a novel theoretical lens to explore the interface of strategies of social media influencers and their followers. Sara holds a master's degree in e-commerce management and a graduate degree in information technology engineering.