Product Design (BA)

Award
Bachelor of Arts
Typical Offer
BBC View full entry requirements
Duration
3 years
Course Type
Full-time
Campus
Winchester
UCAS Course code
W213

¾ÅÉ«ÊÓÆµ this course

Design innovative products people actually need, and make them real with our BA Product Design degree.

On this 3-year course, you'll turn your ideas into useful, sustainable and meaningful products through studio-led learning at Winchester School of Art – supported by the ¾ÅÉ«ÊÓÆµâ€™s strength in research, innovation and emerging technologies. 

Bring together creative thinking, technical skills and cultural awareness to design products, services and experiences rooted in real needs. With access to workshops, maker labs and upgraded campus facilities, you’ll prototype and iterate across physical, digital and hybrid products – gaining hands-on experience across diverse areas such as:

  • furniture
  • packaging
  • household appliances
  • wearable technologies
  • Internet of Things (IoT)
  • intelligent products
  • health and wellbeing products

On this BA Product Design degree, you'll also:

  • use design thinking, user research and human-centred approaches to understand people’s needs
  • experiment, make and test materials and manufacturing processes across physical and digital spaces
  • explore circular and responsible design, creating innovative design solutions that address global sustainability and climate concerns
  • build AI literacy and work responsibly with digital design tools such as computer-aided design (CAD), prototyping and generative artificial intelligence (AI) in the design process
  • take part in live, collaborative and cross-programme projects with industry partners, research labs and students studying other disciplines
  • develop a professional portfolio that shows your process, prototypes and finished product outcomes

Throughout the course, sustainability, inclusion and social impact are central to your design decisions. You will learn to design for diverse users and think about accessibility, ethics and environmental impact as part of your creative process.

Your learning experience

At Winchester School of Art, product design sits at the intersection of art, culture and technology. Our studio-based environment reflects professional practice, and studio projects will help you develop ideas through research, sketching, modelling, prototyping and testing, supported by regular tutorials and critiques.

You'll have access to:

  • dedicated studios and maker spaces, including digital studios with modern tools for prototyping and testing and professional photography facilities
  • specialist workshops for wood, metal, ceramics, plastics and digital fabrication
  • additive and subtractive manufacturing equipment such as 3D printers, laser cutters and CNC machines
  • support from experienced technical staff across these facilities

Digital tools are also a key part of the course. You'll develop skills in digital sketching, technical drawing and 3D modelling, and explore how AI, smart materials and connected devices shape new products and services.

Collaboration is central to your experience. You work with students from other design disciplines and, where possible, other subject areas, and may join research groups and live projects with external industry partners. 

You can also take part in wider opportunities across Winchester School of Art and the University, including WSA Exchange, WSA Talent and events such as Green Week and Design Week.

Teaching and assessment follow inclusive principles. You build portfolios, prototypes and presentations, supported by accessible materials and varied feedback that help you progress.

Prepare for a career in product design

When you graduate from our BA Product Design course, you will be prepared for roles across the design economy and related sectors, such as:

  • product and industrial design consultancy
  • furniture, homeware and consumer product design
  • wearable technologies, e-textiles and smart products
  • UX, UI and interaction design
  • design for health and wellbeing
  • sustainable and circular design
  • design for social impact
  • in-house design teams in technology, creative and manufacturing companies

You will also have the skills to pursue freelance and entrepreneurial routes, or to progress to postgraduate study in design and related fields.

We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.

Our courses are regulated in England by the Office for Students (OfS).

Course location

This course is based at Winchester.

Awarding body

This qualification is awarded by the ¾ÅÉ«ÊÓÆµ.