Design innovative products people actually need, and make them real with our BA Product Design degree.
On this 3-year course, you'll turn your ideas into useful, sustainable and meaningful products through studio-led learning at Winchester School of Art – supported by the ¾ÅÉ«ÊÓÆµâ€™s strength in research, innovation and emerging technologies.
Bring together creative thinking, technical skills and cultural awareness to design products, services and experiences rooted in real needs. With access to workshops, maker labs and upgraded campus facilities, you’ll prototype and iterate across physical, digital and hybrid products – gaining hands-on experience across diverse areas such as:
furniture
packaging
household appliances
wearable technologies
Internet of Things (IoT)
intelligent products
health and wellbeing products
On this BA Product Design degree, you'll also:
use design thinking, user research and human-centred approaches to understand people’s needs
experiment, make and test materials and manufacturing processes across physical and digital spaces
explore circular and responsible design, creating innovative design solutions that address global sustainability and climate concerns
build AI literacy and work responsibly with digital design tools such as computer-aided design (CAD), prototyping and generative artificial intelligence (AI) in the design process
take part in live, collaborative and cross-programme projects with industry partners, research labs and students studying other disciplines
develop a professional portfolio that shows your process, prototypes and finished product outcomes
Throughout the course, sustainability, inclusion and social impact are central to your design decisions. You will learn to design for diverse users and think about accessibility, ethics and environmental impact as part of your creative process.
Your learning experience
At Winchester School of Art, product design sits at the intersection of art, culture and technology. Our studio-based environment reflects professional practice, and studio projects will help you develop ideas through research, sketching, modelling, prototyping and testing, supported by regular tutorials and critiques.
You'll have access to:
dedicated studios and maker spaces, including digital studios with modern tools for prototyping and testing and professional photography facilities
specialist workshops for wood, metal, ceramics, plastics and digital fabrication
additive and subtractive manufacturing equipment such as 3D printers, laser cutters and CNC machines
support from experienced technical staff across these facilities
Digital tools are also a key part of the course. You'll develop skills in digital sketching, technical drawing and 3D modelling, and explore how AI, smart materials and connected devices shape new products and services.
Collaboration is central to your experience. You work with students from other design disciplines and, where possible, other subject areas, and may join research groups and live projects with external industry partners.
You can also take part in wider opportunities across Winchester School of Art and the University, including WSA Exchange, WSA Talent and events such as Green Week and Design Week.
Teaching and assessment follow inclusive principles. You build portfolios, prototypes and presentations, supported by accessible materials and varied feedback that help you progress.
Prepare for a career in product design
When you graduate from our BA Product Design course, you will be prepared for roles across the design economy and related sectors, such as:
product and industrial design consultancy
furniture, homeware and consumer product design
wearable technologies, e-textiles and smart products
UX, UI and interaction design
design for health and wellbeing
sustainable and circular design
design for social impact
in-house design teams in technology, creative and manufacturing companies
You will also have the skills to pursue freelance and entrepreneurial routes, or to progress to postgraduate study in design and related fields.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.
Our courses are regulated in England by the Office for Students (OfS).
Our standard offer is BBC at A-level or equivalent qualification, we also consider grades of comparable value and offer on these taking into account the suitability of the portfolio submission for the intended course.
A-levels additional information
A Level offers typically exclude General Studies and Critical Thinking.
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: BCC and grade A in the EPQ.
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is: CCC from 3 A levels.
or
International Baccalaureate Diploma
Pass, with 28 points overall with 14 points at Higher Level.
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the ¾ÅÉ«ÊÓÆµ International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
or
BTEC
RQF BTEC
Distinction, Distinction, Merit in the BTEC National Extended Diploma.
Distinction, Merit in the BTEC National Diploma plus B in an A level.
Distinction in the BTEC National Extended Certificate plus BC in two A levels
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Additional information
The University aims to recruit students from a wide range of backgrounds who we believe have the potential and motivation to succeed on our challenging programmes. We are committed to fair admissions and strive to ensure we give equal consideration to all applicants who possess the necessary knowledge and skills.
QCF BTEC
Distinction, Distinction, Merit in the BTEC Extended Diploma.
Distinction, Merit in the BTEC Diploma plus B in an A level.
Distinction in the BTEC Subsidiary Diploma plus BC in two A levels.
BTEC contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
or
Show more entry requirements
Access to HE Diploma
Irish Leaving Certificate
Scottish Qualification offers
Cambridge Pre-U
Welsh Baccalaureate
T Level
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which 18 must be at Distinction and 27 credits at Merit
Access Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H3 H3 H3 H3 H4 H4
Irish Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
M2 M2 M1 in three principal subjects
Cambridge Pre-U Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Welsh Baccalaureate
BBC from 3 A levels, or BB from two A levels and C from the Advanced Skills Baccalaureate Wales.
Welsh Baccalaureate additional information
Offers typically exclude General Studies and Critical Thinking.
Welsh Baccalaureate contextual offer
CCC from 3 A levels, or CC from two A levels and C from the Advanced Skills Baccalaureate Wales. We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
T-Level
To be advised
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
If English is not your first language, you must show that you can use English to the level we require. Visit our English language pages to find out which qualifications we accept and how you can meet our requirements.
If you are taking the International English Language Testing System (IELTS), you must get at least the following scores:
IELTS score requirements
overall score
6.5
reading
6.0
writing
6.0
speaking
6.0
listening
6.0
If you do not meet the English language requirements through a test or qualification, you may be able to meet them by completing one of our pre-sessional English programmes before your course starts.
GCSE requirements
Most courses require GCSE English Language (or GCSE English) and GCSE Mathematics at grade 4/C or above, or an equivalent qualification accepted by the University. Please check the ‘UK students’ tab for this course’s specific requirements.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
We welcome applications from learners of all ages. Students who are aged 21 and over at the start of their undergraduate course are defined as mature by the ¾ÅÉ«ÊÓÆµ. We take a holistic assessment of the application looking for academic ability and commitment to study. Typical entry requirements, which may vary from discipline to discipline, includes for example, evidence of recent formal academic qualifications or professional qualifications, relevant work experience or volunteering. You may also be invited to attend an interview with an Admissions Tutor. For some degree programmes, there may also be a Professional, Statutory and Regulatory Body (PSRB) requirement. We accept many different academic qualifications. For more information, please contact the Admissions Team.
Non-academic entry requirements
All applicants will need to provide a portfolio of art work
For Academic year
Show more entry requirements
Scottish Qualification offers
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Other requirements
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Our full-time product design degree course runs over 3 years.
As part of this programme, you may be eligible to apply to study at one of our selected partner institutions for one academic year, enabling you to develop knowledge and skills across the subject area in a different context.
You may also be eligible to apply for a year in employment. This offers you a great opportunity to complete a work placement between years 2 and 3 of your degree and will help you develop work-based skills. The University's Work Experience Team offer support and guidance before and throughout your placement.
Year 1 overview
Material thinking, meaning and contexts
In year 1, you build foundations in:
creative methods
visual literacy
prototyping
contextual knowledge
You'll explore materials, form and function through hands-on studio projects while developing skills in research, visual communication and iterative design. You'll also begin to understand the historical, cultural and ethical contexts of product design, and how products can respond to people's needs.
Year 2 overview
Technology integration, professional and collaborative practices
In year 2, you deepen your user-centred and collaborative practice through studio briefs, live projects and cross-disciplinary work.
You'll apply your design skills to real-world challenges, exploring manufacturing processes, emerging technologies and professional practice, while working with stakeholders and developing your research, teamwork and entrepreneurial skills.
Year 3 overview
Identity, vision and impact
In your final year, you'll focus on advanced studio projects, design futures and a major Final Design Project that reflects your interests and career goals.
Through independent, research-driven work, you'll define your professional identity, explore global, social and technological challenges, and develop a professional portfolio that showcases your creativity, technical expertise and design thinking.
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes.
The learning activities for this course include the following:
lectures
classes and tutorials
coursework
individual and group projects
independent learning (studying on your own)
Academic support
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Course leader
Betul Cakmakcioglu is the course leader.
Careers and employability
The employability and enterprise skills you'll gain from this course are reflected in the ¾ÅÉ«ÊÓÆµ skills model. When you join us you'll be able to use our skills model to track, plan, and benefit your career development and progress.
Choosing to do work experience is a great way to enhance your employability, build valuable networks, and evidence your potential. Learn about the different work and industry experience options at ¾ÅÉ«ÊÓÆµ.
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you. This support includes:
work experience schemes
CV and interview skills and workshops
networking events
careers fairs attended by top employers
a wealth of volunteering opportunities
study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, , is open to every student.
Your career ideas and graduate job opportunities may change while you're at university. So it is important to take time to regularly reflect on your goals, speak to people in industry and seek advice and up-to-date information from Careers, Employability and Student Enterprise professionals at the University.
Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.
If you're a UK or EU student and your household income is under £36,200 a year, you may be able to get a ¾ÅÉ«ÊÓÆµ bursary to help with your living costs. Find out about bursaries and other funding we offer at ¾ÅÉ«ÊÓÆµ.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
You may be able to get a scholarship or grant to help fund your studies.
We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.
Support during your course
The Student Hub offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
We will assess your application on the strength of your:
predicted grades
academic achievements
personal statement
portfolio
academic reference
We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.