11312 modules
Page 426
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ARTD6260 2025-26
Fashion Branding and Strategic Communications
On this module you will acquire knowledge of how to build, grow and communicate fashion brands through digital and traditional marketing and branding strategies, in a global and cultural context. You will develop knowledge and understanding of the key marketing and branding principles and academic theories that will enable you to gain advanced understanding of marketing and branding strategies, including sustainability marketing. You will explore fashion brand innovative communication strategies and campaign development, and the role of digital media and technology in amplifying sustainable fashion communication efforts. -
ARTD6260 2026-27
Fashion Branding and Strategic Communications
On this module you will acquire knowledge of how to build, grow and communicate fashion brands through digital and traditional marketing and branding strategies, in a global and cultural context. You will develop knowledge and understanding of the key marketing and branding principles and academic theories that will enable you to gain advanced understanding of marketing and branding strategies, including sustainability marketing. You will explore fashion brand innovative communication strategies and campaign development, and the role of digital media and technology in amplifying sustainable fashion communication efforts. -
ARTD1150 2026-27
Fashion Communication: Digital Futures
Fashion Communication: Digital Futures module, a comprehensive exploration into the intersection of design, creativity, technology and communication within the dynamic world of the fashion and lifestyle industries. This module is designed to equip you with creative and practical, industry-standard software skills, advanced communication techniques and a deep understanding of relevant supporting theories.
On completion of this module, you will be suitably prepared for any creative challenges that you will encounter through the rest of your time at university and beyond. The skills learnt and creative approaches learnt here will serve as a foundation to your future studies within the Fashion Marketing and Management programme. -
ARTD1150 2027-28
Fashion Communication: Digital Futures
Fashion Communication: Digital Futures module, a comprehensive exploration into the intersection of design, creativity, technology and communication within the dynamic world of the fashion and lifestyle industries. This module is designed to equip you with creative and practical, industry-standard software skills, advanced communication techniques and a deep understanding of relevant supporting theories.
On completion of this module, you will be suitably prepared for any creative challenges that you will encounter through the rest of your time at university and beyond. The skills learnt and creative approaches learnt here will serve as a foundation to your future studies within the Fashion Marketing and Management programme. -
ARTD1150 2025-26
Fashion Communication: Digital Futures
Fashion Communication: Digital Futures module, a comprehensive exploration into the intersection of design, creativity, technology and communication within the dynamic world of the fashion and lifestyle industries. This module is designed to equip you with creative and practical, industry-standard software skills, advanced communication techniques and a deep understanding of relevant supporting theories.
On completion of this module, you will be suitably prepared for any creative challenges that you will encounter through the rest of your time at university and beyond. The skills learnt and creative approaches learnt here will serve as a foundation to your future studies within the Fashion Marketing and Management programme. -
ARTD6235 2027-28
Fashion Consumer and Industry Insights
In this module, you will examine key insights and trends in the fashion industry, enhancing your understanding of marketing and branding roles and the necessary skills for success in fashion marketing and branding. You will learn about fashion consumer behaviour, exploring psychological, sociological, and behavioural approaches to fashion consumption.
Through a range of industry and academic speakers you will learn about the most up to date industry practices with particular reference to fashion consumer and industry insights. You will critically examine contemporary marketing and branding strategies in the fashion industry through case studies. You will have the opportunity to reflect on and develop your professional career within the creative industries. -
ARTD6235 2025-26
Fashion Consumer and Industry Insights
In this module, you will examine key insights and trends in the fashion industry, enhancing your understanding of marketing and branding roles and the necessary skills for success in fashion marketing and branding. You will learn about fashion consumer behaviour, exploring psychological, sociological, and behavioural approaches to fashion consumption.
Through a range of industry and academic speakers you will learn about the most up to date industry practices with particular reference to fashion consumer and industry insights. You will critically examine contemporary marketing and branding strategies in the fashion industry through case studies. You will have the opportunity to reflect on and develop your professional career within the creative industries. -
ARTD6235 2026-27
Fashion Consumer and Industry Insights
In this module, you will examine key insights and trends in the fashion industry, enhancing your understanding of marketing and branding roles and the necessary skills for success in fashion marketing and branding. You will learn about fashion consumer behaviour, exploring psychological, sociological, and behavioural approaches to fashion consumption.
Through a range of industry and academic speakers you will learn about the most up to date industry practices with particular reference to fashion consumer and industry insights. You will critically examine contemporary marketing and branding strategies in the fashion industry through case studies. You will have the opportunity to reflect on and develop your professional career within the creative industries. -
ARTD2171 2026-27
Fashion Consumers and Community
Fashion Communities & Consumers explores the evolution of fashion & lifestyle industries in response to critical changes and attitudes driven by environmental, technological, economic, and social factors. Expanding on level 4’s ‘The Future Consumer’, this unit will build a more detailed and sophisticated understanding of brands, consumers and communities’ ability to co-create and collaborate. You will draw on social theory and psychology to explore the idea of communities, with a focus on the need for fashion and lifestyle industries to align with personal, cultural, and social values of these groups and reframe meaning beyond consumption to thrive. This unit will also discuss the use of fashion narratives, image ideation and construction that help to foster brand identity while integrating transparency and ethical considerations. -
ARTD2171 2027-28
Fashion Consumers and Community
Fashion Communities & Consumers explores the evolution of fashion & lifestyle industries in response to critical changes and attitudes driven by environmental, technological, economic, and social factors. Expanding on level 4’s ‘The Future Consumer’, this unit will build a more detailed and sophisticated understanding of brands, consumers and communities’ ability to co-create and collaborate. You will draw on social theory and psychology to explore the idea of communities, with a focus on the need for fashion and lifestyle industries to align with personal, cultural, and social values of these groups and reframe meaning beyond consumption to thrive. This unit will also discuss the use of fashion narratives, image ideation and construction that help to foster brand identity while integrating transparency and ethical considerations.