11312 modules
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MANG3053 2027-28
Customer Insight
This module will clarify the links between: identifying characteristics of consumers that can be measured or understood; the methods to measure or understand those characteristics; and how such measurements and understanding support marketing decision-making. It will focus upon how ubiquitous data from Internet can be used to understand and gain insight into consumption patterns and customer behaviour. -
MANG3053 2028-29
Customer Insight
This module will clarify the links between: identifying characteristics of consumers that can be measured or understood; the methods to measure or understand those characteristics; and how such measurements and understanding support marketing decision-making. It will focus upon how ubiquitous data from Internet can be used to understand and gain insight into consumption patterns and customer behaviour. -
MANG6336 2027-28
Customer Insight
Understanding what motivates, influences and drives buyers to buy; be they consumers or business purchasers, is a critical area of learning in marketing. This module explores a range of buyer behaviour concepts, models and frameworks, enabling you to critically consider how these apply to different organisations and contexts. Further, this module supports you to connect with learning across your programme, in areas such as customer insight and marketing data analysis, to consider how understanding buyer behaviour can contribute to the development of effective and relevant marketing actions. -
MANG3053 2029-30
Customer Insight
This module will clarify the links between: identifying characteristics of consumers that can be measured or understood; the methods to measure or understand those characteristics; and how such measurements and understanding support marketing decision-making. It will focus upon how ubiquitous data from Internet can be used to understand and gain insight into consumption patterns and customer behaviour. -
MANG6336 2026-27
Customer Insight
Understanding what motivates, influences and drives buyers to buy; be they consumers or business purchasers, is a critical area of learning in marketing. This module explores a range of buyer behaviour concepts, models and frameworks, enabling you to critically consider how these apply to different organisations and contexts. Further, this module supports you to connect with learning across your programme, in areas such as customer insight and marketing data analysis, to consider how understanding buyer behaviour can contribute to the development of effective and relevant marketing actions. -
MANG3053 2030-31
Customer Insight
This module will clarify the links between: identifying characteristics of consumers that can be measured or understood; the methods to measure or understand those characteristics; and how such measurements and understanding support marketing decision-making. It will focus upon how ubiquitous data from Internet can be used to understand and gain insight into consumption patterns and customer behaviour. -
MANG6336 2025-26
Customer Insight
Understanding what motivates, influences and drives buyers to buy; be they consumers or business purchasers, is a critical area of learning in marketing. This module explores a range of buyer behaviour concepts, models and frameworks, enabling you to critically consider how these apply to different organisations and contexts. Further, this module supports you to connect with learning across your programme, in areas such as customer insight and marketing data analysis, to consider how understanding buyer behaviour can contribute to the development of effective and relevant marketing actions. -
SSPC6008 2025-26
Cyber Crime, Insecurity and the Dark Web (Cyber Security)
This module is designed to introduce you to the human dimension of cybercrime and cyber security. It is not coming from a technical perspective, but instead a critical criminological approach is applied to the topic. This means that we will be questioning theory, policy and practice, and discuss the way that this area might develop in the future. -
SSPC6008 2029-30
Cyber Crime, Insecurity and the Dark Web (Cyber Security)
This module is designed to introduce you to the human dimension of cybercrime and cyber security. It is not coming from a technical perspective, but instead a critical criminological approach is applied to the topic. This means that we will be questioning theory, policy and practice, and discuss the way that this area might develop in the future. -
SSPC6008 2030-31
Cyber Crime, Insecurity and the Dark Web (Cyber Security)
This module is designed to introduce you to the human dimension of cybercrime and cyber security. It is not coming from a technical perspective, but instead a critical criminological approach is applied to the topic. This means that we will be questioning theory, policy and practice, and discuss the way that this area might develop in the future.