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Dr Liyuan Wei is an associate professor in marketing at ¾ÅÉ«ÊÓƵ Business School (USBS). Currently Dr Wei is the MSc Digital Marketing programme leader at the Department of Digital and Data Driven Marketing at USBS.
Dr Liyuan Wei
Associate Professor in Marketing
Research interests
- Digital strategiesConsumer psychologyTechnologyWellbeingQuantitative methods
Accepting applications from PhD students.
Connect with Liyuan
Email: Liyuan.Wei@soton.ac.uk
Tel: +44 23 8059 0369