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Dr Polly Sokolova is a Teaching Fellow at ¾ÅÉ«ÊÓƵ Business School.
Dr Polly Sokolova is a Teaching Fellow at ¾ÅÉ«ÊÓƵ Business School.
Polly’s research is located within the domain of consumer behaviour and consumer psychology. Specifically, her research investigates the way consumers process visual stimuli and the affective, cognitive, as well as behavioural experiences they provoke. Her research interests also include fluency and mental imagery.
Polly recently completed her PhD in Marketing from the University of Essex as a recipient of University of Essex Doctoral Scholarship. She also holds two Master’s degrees: MSc Marketing and Brand Management and MRes Management and Organisation.
Prior to joining the ¾ÅÉ«ÊÓƵ, she was a Lecturer in Marketing at the University of Essex.