Module overview
This module is designed to guide students through the process of developing and presenting a comprehensive final project proposal in luxury brand management. The module emphasises in-depth research, strategic planning, industry relevance and consideration of your future career path, culminating in the development of a project proposal that addresses a real-world challenge or opportunity in the luxury industry. This proposal extends to Part 2 of the Final Project, which will ask you to deliver a final outcome.
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- apply reflection and critically evaluate to formulate your ideas and thinking from extensive research and investigation
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- develop a research proposition and identify an appropriate methodology, aligned to luxury markets and discourse.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how your practice relates to the professional and global context of your discipline
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- apply appropriate rules and conventions in academic writing.
Syllabus
•Overview of the project requirements and expectations
•Identifying a suitable topic and scope for your project
•Initial research and literature review
Research and Analysis
•Conducting market research and analysis
•Research Methods
•Understanding consumer behavior and trends in the luxury market
Project Planning and Strategy Development
•Defining the project objectives and goals
•Developing a strategic plan and timeline
•Identifying key performance indicators (KPIs) and metrics for success
Proposal Development
•Structuring the project proposal
•Writing the executive summary and introduction
•Detailing the methodology and strategic approach
Sustainability and Ethical Considerations
•Integrating sustainability into the project proposal
•Addressing ethical issues and social responsibility
•Evaluating the long-term impact of the proposed strategy
Presentation Skills and Feedback
•Developing professional presentation skills
•Creating visual aids and supporting materials
•Peer review and feedback sessions
Final Presentation and Defense
•Finalising the project proposal
•Presenting the proposal to a panel of industry professionals and faculty
•Defending the proposal and responding to questions
Learning and Teaching
Teaching and learning methods
A short series of lectures will inform and develop understanding of project idea generation and research methods aligned to the project proposal.
| Type | Hours |
|---|---|
| Teaching | 48 |
| Independent Study | 252 |
| Total study time | 300 |
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Peer Group Feedback
- Assessment Type: Formative
- Feedback:
- Final Assessment:
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Portfolio of Learning | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Portfolio of Learning | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Portfolio of Learning | 100% |