¾ÅÉ«ÊÓƵ

Learning Outcomes

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• Test and challenge innovation and technology in relation to luxury business and its impact for growth and service experience

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• employ effective and informed visual methods of presentation and communication

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• formulate a range of ideas using relevant industry processes and methodologies

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the major developments in your practice and how practitioners combine skills and technologies to innovate

Introduction to Luxury Innovation •Definition and importance of innovation in luxury branding •Historical perspective on innovation in the luxury sector •Key drivers of innovation in luxury brands Technological Advancements in Luxury •Overview of key technologies impacting luxury brands (e.g., AI, AR/VR, IoT) •Case studies of luxury brands leveraging technology •The role of digital transformation in luxury branding •The impact of AI on the luxury industry Enhancing Customer Experience through Technology •Personalisation and customisation using technology •Omnichannel strategies for seamless customer experiences •The impact of technology on customer engagement and loyalty Sustainable Innovation in Luxury Branding •Sustainable practices and technologies in luxury branding •The role of innovation in promoting sustainability •Case studies of sustainable luxury brands Data-Driven Luxury Branding •The importance of data analytics in luxury branding •Leveraging big data for customer insights and decision-making •Ethical considerations in data usage Digital Marketing and E-Commerce in Luxury Marketing/ Management •Digital marketing strategies for luxury brands •The role of social media and influencer marketing •E-commerce trends and strategies in the luxury sector Innovation in Product Development •Innovative approaches to luxury product design and development •The role of technology in enhancing product quality and uniqueness •Case studies of innovative luxury products Challenges and Opportunities in Luxury Innovation •Common challenges faced by luxury brands in adopting technology •Strategies for overcoming innovation barriers •Future opportunities for innovation in the luxury sector The Future of Luxury Innovation •Emerging trends and technologies in luxury branding •Predictions for the future of luxury innovation •Preparing for the next wave of technological advancements

In this module you will work with students in groups to research emerging trends in innovation and technology that both impacting and offer new opportunities for the management of luxury brands. Teaching methods include: • Lectures • Seminars • Project briefings • Group tutorials Workshops Learning activities include: • Lectures • Seminars • Group discussion • Peer group learning • Field trip study visit • Study Skills Hub

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Group project presentation

• Assessment Type: Formative
• Feedback:
• Final Assessment:
• Group Work: Yes

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.