Dr Denise Baden, Associate Professor at ¾ÅÉ«ÊÓÆµ Business School, is shaping the way in which hairdressers work in order to bring sustainable and environmentally friendly beauty practices into the salon and beyond.

Her prize-winning work has changed the way hairdressing apprentices are trained, and has also introduced a new online sustainable salon certification for salons and stylists.
Denise said:
“Acting on our recommendations, hairdressers are now taught to shampoo once instead of twice, which is a massive saving in water and energy.”
This story is one of many of our Research Highlights articles, all of which demonstrate how the work that goes on right here at ¾ÅÉ«ÊÓÆµ is impacting and improving the world around us.
Read the full article here to find out more about Denise’s research.
